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Ann Rhoades on (Re)Building Corporate Culture (Forbes)
In the lobby of their Houston headquarters, the Enron Corporation proudly
showcased the company’s core values in beautifully-etched marble: Integrity,
Communication, Respect, Excellence. Given their subsequent (and massive)
implosion, this would be funny if it weren’t so sad. While obviously an
extreme example, Enron’s approach to values is actually quite similar to many
organizations across the country, i.e. nice-sounding words on the wall with
little influence on the everyday behavior of employees. Ann Rhoades is out to
change that. As cofounder of Jet Blue Airways – an organization that, like
Apple, Google, and Zappos, is as known for their culture as their products –
Rhoades made values front-and-center in every major decision from hiring to
customer service. Today, as the author of Built on Values: Creating an
Enviable Culture that Outperforms the Competition, and as founder and
president of People Ink, Rhoades helps other companies take their core values
off the wall and in to practice. Below Rhoades discusses the early days of Jet
Blue, what’s missing from corporate leaders today, and why you shouldn’t spend
your time on C-Players.
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